Global running and competitive status study of Shire plc 187 Essay

Global running and competitive status study of Shire plc 187 - Essay Example With around 15 brands operating under the umbrella of Shire Plc the company has not only enhanced their market place but also diversified their business operations (Shire, 2014). Recently Biopharmaceuticals Company AbbVie opted for taking over Shire Plc and after numerous reconsiderations and deals between both the organisations the deal was called off. The initial offer of AbbVie was  £27.3 billion which was then increased to $54.8 billion (Bennett and Chen, 2014). However, given the changes in the US Tax Inversion process, AbbVie backed out of the merger process for which they will have to pay a total of $1.6 billion to Shire Plc as breakup fee. Following this change in their strategic activities, Shire Plc experienced a steep fall of 27% in their share prices (Yahoo Finance, 2014). The target market of Shire Plc is patients suffering from behavioural health, gastrointestinal problems and other rare diseases (Shire, 2014). Shire Plc has also developed a good brand value in the market of regenerative medicines. The target markets selected by Shire Plc hold some of the largest consumer segments in the healthcare and pharmaceutical industry (Angell, 2004). One of the core competencies of the company is the diversity in their customer offerings. The interesting fact about the management process of Shire Plc is that all their business success has primarily come from their mergers, acquisitions and alliances (Market Line, 2014). The ability to integrate the various cultures with the organisational mission and vision has gained them a unique competitive advantage that provides both cost and differentiation advantages over their competitors. However, Shire Plc is still largely dependent on their Attention Deficit Hyperactivity Disorder (ADHD) drugs for generating market revenue while other categories such as medicines related to Gastrointestinal or Hereditary Angioedema are still not able to